Purpose of this document:

Shared, reusable assets that get pulled into multiple surfaces. Anything you’d want at your fingertips when building a landing page, writing a VSL, drafting an ad, or filling a slide in the pitch deck.

Sections

• Proof Library. Every client win in one place. Quotes, numeric results, screenshots, video testimonials, and drop-in case study narratives. Pull from here for landing pages, VSL beats, ad scripts, and the Pi3 case study slides in the sales pitch.

Future occupants: swipe files, headline banks, objection one-liners, hook libraries.