STUB — full procedure not written yet
This deep-dive will land in an upcoming pass. The cadence index above already has the operating checklist for experienced operators.
Purpose of this document:
A deep-dive on the four Gate 2 (Transition Readiness) criteria that govern whether a Maximize Clicks campaign is ready to move to Smart Bidding via The Switch — conversion volume ≥15, CPA stability with weekly stddev ≤25% of monthly average, search-terms maturity (<10% new None-status terms WoW for 2 consecutive weeks), and consistent daily conversion volume (conversions on ≥70% of days).
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