STUB — full procedure not written yet
This deep-dive will land in an upcoming pass. The cadence index above already has the operating checklist for experienced operators.
Purpose of this document:
A deep-dive on demographic monthly optimization (Age, Gender, Household Income tier) across both bidding strategies. Maximize Clicks: bid adjustments on demographics that over-index on conversions; thin-data guardrails prevent over-pruning a small audience. Smart Bidding: percentage adjustments are ignored; only exclusions work — exclude consistent underperformers across both this 30d AND prior 30d.
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