STUB — full procedure not written yet
This deep-dive will land in an upcoming pass. The cadence index above already has the operating checklist for experienced operators.
Purpose of this document:
A deep-dive on device-level monthly optimization across both bidding strategies. Maximize Clicks: bid up converting devices, bid down underperformers, with a minimum-data threshold before acting. Smart Bidding: only -100% blackouts are respected; use them sparingly when a device shows sustained terrible performance across two consecutive 30-day windows.
← Back to Google Ads Monthly Optimizations