STUB — full procedure not written yet
This deep-dive will land in an upcoming pass. The cadence index above already has the operating checklist for experienced operators.
Purpose of this document:
A deep-dive on location-based monthly optimization across both bidding strategies. Maximize Clicks: city-level bid sculpting (+10/+30% strong-CPA cities, -10/-30% weak), Excluded Locations for out-of-service-area cities, and Matched Locations ZIP-level granularity when one ZIP converts 3× another. Smart Bidding: exclude underperforming cities entirely (bid-down is ignored) or split into a separate campaign with a different Target CPA.
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