STUB — full procedure not written yet
This deep-dive will land in an upcoming pass. The cadence index above already has the operating checklist for experienced operators.
Purpose of this document:
A deep-dive on identifying the Position 2 winning angle across the 3 RSAs per ad group after 30+ days of data, and the keep-the-winner / rotate-two-new-tests refresh protocol — including the angle taxonomy (speed / risk / social proof / location / free quote) and the never-pause-all-3-at-once safety rule.
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