STUB — full procedure not written yet
This deep-dive will land in an upcoming pass. The cadence index above already has the operating checklist for experienced operators.
Purpose of this document:
A deep-dive on Smart Bidding campaign splits — the 3× conversion-rate differential rule that justifies splitting one geo or service into its own campaign, the 15+ conversions-per-segment data floor, the independent-Target-CPA setup for each half, and the recommend-sparingly rule that keeps the agency from sprawling into unmanageable account structures.
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