STUB — full procedure not written yet
This deep-dive will land in an upcoming pass. The cadence index above already has the operating checklist for experienced operators.
Purpose of this document:
A deep-dive on the monthly landing page split-test cycle — read the Landing Pages report (Insights and Reports → Landing Pages) to compare conversion rate per URL across the live A/B variants, declare a winner when the volume + gap clears the stat-sig bar, promote it, then plan and ship the next test (new headline, CTA, hero image, layout, or form structure). Parallels Refresh Ad Copy: same pick-the-winner / rotate-the-next-test rhythm, applied to landing pages instead of ad copy. Sources: M04-L04 (A/B split-testing best practices) + M09a-L06 (Landing Pages report as the comparison surface).
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