When to use: A lead has revealed they’re outside ICP. Either they’re not actually a home-service business owner, or they can’t commit to the $3k/mo investment minimum.
How to use
- Send the polite-brief DQ message via SMS.
- Cancel their calendar slot if one exists.
- Don’t reply to follow-up messages from a DQ’d prospect unless they bring new information that changes the fit assessment.
Scripts
DQ message (after booking)
Hey {NAME}, appreciate you booking in. We actually only work with home-service business owners (plumbers, roofers, HVAC, electricians, that sort of thing), so we’re not going to be the right fit here. Best of luck with the business.
DQ message (after partial submit, no booking)
Hey {NAME}, appreciate the interest. We only work with home-service business owners (plumbers, roofers, HVAC, electricians, that sort of thing), so we’re not going to be the right fit. Best of luck.
After sending
- If they had a calendar slot: cancel it immediately.
- If no slot: thread is closed.
What’s next
End of journey for this lead.