When to use: A lead started the qualification form, answered Yes to “Are you a home-service business owner?”, but didn’t finish the form or book a call.
How to use
- Check the partial submission in GHL. Confirm Q1 was answered Yes. If Q1 = No or wasn’t reached, skip; do nothing.
- Send the SMS below within 30 minutes during business hours. Outside business hours, send first thing the next business morning.
- One try only. If they don’t reply within 24 hours, the lead is done. No further outreach.
Scripts
Default
Hey {NAME}, saw you started filling out the form but didn’t book in. Anything come up I can answer real quick?
Send and wait for response.
With social proof (only if their trade was captured AND it’s true)
Hey {NAME}, saw you started filling out the form. Got some {trade} I’m currently working with, happy to share what’s been moving the needle if it’s useful.
Send and wait for response.
Don’t fake the social proof. If we don’t actually have clients in their trade, use the default.
Responses
If they ask a question or raise a concern:
Answer it directly if it’s short. If it needs more, push to the call:
Good question, happy to walk through it on a quick call. Want me to send a booking link?
If they want to book:
Send the booking link. They enter 01. Pre-Call Cadence the moment the booking confirms.
If they reveal they’re outside ICP (not home-services, can’t commit to $3k/mo):
Go to 03. DQ.
If no response within 24 hours:
Lead is done. No further outreach.
What’s next
- Booked → 01. Pre-Call Cadence
- DQ → 03. DQ
- No reply → end of journey