When to use: Call 1 happened. They didn’t say yes, but they also didn’t agree to book an audit call. They’re interested-but-uncommitted. Or: a verbal-close-no-payment lead has stalled past 72 hours.
How to use
- Send a recap text within 5 minutes of the call ending.
- Day 2: value bump. Send something genuinely useful: case study for their trade, short Loom on their specific problem, a clip from a relevant podcast.
- Day 4-5: gentle re-engagement. Ask what’s blocking, surface the real objection.
- Day 7-10: re-offer with a specific next step.
- Day 14+: move to 09. Lost-Deal Close + Autopsy.
The pattern: keep providing value, keep surfacing the real objection, give them a specific next step every time.
Scripts
Right after the call (within 5 min)
Great talking, {NAME}. I’ll pull together a few things based on what we covered and send them over.
Day 2: value send
Wanted to send this over. Closest case study to your setup that I have on hand: {LINK}. Curious if anything in there changes how you’re thinking about it.
Day 4-5: surface the real objection
Hey {NAME}, been thinking about our call. If you ended up not going forward with this, what’s the main reason? Want to make sure I’m not missing something.
Day 7-10: re-offer
Generic re-offer:
Got two new spots open for {NEXT WEEK}: {DATE 1} or {DATE 2}. Either work to pick this back up?
Or, if they raised a specific objection in the Day 4-5 message:
{NAME}, you mentioned {OBJECTION}. Spent some time thinking about it. Here’s how we’d handle it specifically for you: {1-2 sentence answer}. Want to jump back on for 15 min to walk through?
Day 14+: final close
If still silent, treat it as lost. Move to 09. Lost-Deal Close + Autopsy.
What’s next
- Re-engaged + booked audit → 06. Audit Call Booked
- Re-engaged + closed async → 04. Closed-Won, Paid or 05. Verbal Close, No Payment
- Silent past 14 days → 09. Lost-Deal Close + Autopsy